Search Engine Optimization/Search Engine Marketing
* Analyze everything. Use Google Analytics for two reasons, said Harry Brooks: (1) It’s free and (2) $50,000 analytic packages cannot touch Google Analytics.
* Search engine optimization is constantly changing. If you want to have a meaningful presence on the Web, it’s not a part-time job. Well-meaning amateurs need not apply.
Update on a Prior Story
The headline this past Feb. 7 was: “SHOULD CONGRESS SHUT DOWN EBAY? Is this auction site the world’s biggest criminal conspiracy?” I did one of my rants at the outrageousness of eBay allowing millions of dollars worth of stolen and counterfeit goods to be foisted off on unsuspecting buyers.
Last week, a French court ordered eBay to pay €36.8 million ($61 million) to LVMH (Louis Vuitton, Dior Couture, Givenchy and Kenzo) for permitting the sale of fake luxury goods. eBay appealed. You can check out the story at: http://tinyurl.com/5agjjt .