The Never-Ending Quest to Find the Perfect Email Service Provider
Continue to Expect Perfection for Your Business
In a world of agile development and the Wild West of internet entrepreneurship, companies are launched with a core competency and add enhancements later on. Unfortunately, many of those enhancements are "mission critical" for e-commerce companies. I predict that this year many ESPs will get there, as I've seen many make great strides through acquisitions and putting resources in systems development and adding human resources. I challenge ESPs to increase their service and functionality and to put the burden back on themselves. Take the burden off their customers so they can continue to focus on their core businesses. I believe that this is the year technology catches up with the industry.
Liz Ryan is president of Relish Tray Media.