The Yin and Yang of American Consumers
"Since then, every time I hear the word 'service,'" Rogers said later, "I know somebody is going to get screwed."
Denny Hatch, contributing editor, consultant and freelance copywriter, is the author of the books "Method Marketing" and "2,239 Tested Secrets for Direct Marketing Success." He can be reached at www.methodmarketing.com or by e-mail to: firstname.lastname@example.org.
The views expressed in this column do not necessarily reflect those of this publication.