The Worst Sales Letter of the Year
A very bright guy I know in Philadelphia recently forwarded me a sales letter that may very well be the worst of 2014 ... though we still have four more months for someone to prove me wrong.
He wrote, "Thought you might want to take a look at what is spinning currently in the online marketing world. I would love to figure out what it means. Perhaps you can discern how it works. It also could be a topic for your column."
I quickly responded.
To: [A very bright guy I know in Philly]
From: Denny Hatch
A topic for my column? You betcha. I plan to run it blind—no names of senders, recipients or companies. Just the text of the letter.
This is a pants-wetter. I love it!
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