The Ultimate One-to-One Tool
By synthesizing business and marketing objectives, natural search solutions can deliver branded Web presences in niche markets and drive the end user's interests to actions. The core of an interactive, personalized marketing solution is the main Web site. This also is the core of SEM, and therefore requires constant attention to ensure the site is meeting the ever-changing criteria of the leading search engines. The criteria involve certain design and architectural development techniques that generate "obstacles" for the search engine spiders.
Flash or image-intensive Web sites are visually appealing and can add to the personalization experience for visitors, but Web sites require content to support other elements within the HTML. Search engines need content to provide them with an understanding of the information that the Web site is intended to deliver to its end users. If spiders are crawling a site and there is no content delivered to them during the crawl, there is nothing to be indexed, and the search engines will deem the site not relevant and not assign it top placement in the search engine result pages.
For example, scripting often is created to personalize the consumer experience. The use of certain scripting creates obstacles for search engines because they require a user to perform an action by clicking unique personalized preference activities. Unlike humans, search engine spiders cannot perform actions such as selecting preference actions and, therefore, will not have access to crawl personalized offerings. Additionally, these scripts increase the overall page file size and provide additional code that search engines must crawl through to find the relevant content.
A natural search engine optimization agency can provide recommendations pertaining to the placement of specific scripts within individual files used for the aesthetic look and functionality of the Web site, as well as provide internal linking best practices. This will reduce the file size—as files are called into each page by the browser—and allow spiders to navigate individual pages more efficiently.