The Ultimate One-to-One Tool
A solution to this challenge could be reached by rewriting the URL strings. Rewrites are useful on highly dynamic sites where URLs have multiple parameters. This reduction places the information into a directory structure, making it easier for the spiders to follow while the keywords in the URL string add value to the page.
SEM-friendly Content Optimization Tactics
Internal search utilities are needed for the consequent demand for the organization of content retrieval and personalization solutions. Search utilities enable consumers to quickly locate what they're searching for within several thousand documents located in a company's resource library. It's essential that the search utility be tailored to match each consumer's specific business objectives and search needs.
While the majority of content management solutions incorporate some form of search functionality, they typically are limited to keyword search and manual metadata classification. Access to information within these resource libraries often is out of context. The growth of content management is imperative, and the integration of Web portals and other applications—including records management, digital asset management and advanced internal utility or search engine appliances—is needed for unified access to information across all resources to increase productivity and consumer personalization.
Implementing a search engine or software solution alone does not guarantee consumers will find the information they are seeking. You need to properly optimize company data and information so that it can be found within corporate Internet and Intranet environments. This will increase productivity, enhance effectiveness, improve consumer personalization for site satisfaction and foster ROI.
For example, a leading financial services company sparked an online search frenzy with a national identity theft television campaign. The problem was that it did not have its commercial media digitized for search engine accessibility. By digitizing its television commercials along with additional content to support identity theft searches, the firm was able to maximize its online search visibility.