Cover Story: Top 50 Mailers
5. Publisher's Plunge: For the first time ever, there are no media companies among the Top 50 mailers. Part of that is due to the move to WMW! research (where individual magazine mailings are not rolled up to one parent company, so the numbers come out lower), but it is also indicative of changes in the industry.
Last year with this system, The Wall Street Journal still made the list. Companies like TIME could also be expected to make a strong showing. But this year, none of them made the Top 50. Media companies seem to be mailing less as more and more of their products and audiences move online.