The time may be ripe to explore DRTV in Latin America (1,243 Wo
And for the 20 percent of consumers who use credit cards, a large number of offers must be on "multi-pay" to convert potential orders to sales. We often experienced lack of payment on the third payment.
• Employ a locally based contact who can keep keep track of the industry and business.
• You'll need the following: an understanding of what kinds of products have sold well in a particular country; knowledge of competing companies and their successes or failures; legal representation with experience in international advertising in each country; and an understanding of the nuances of moving funds in and out of each country.
• And of course, you'll need the right product or service. There are many tariffs based on category of product, origin of manufacture, and regulatory issues for topical and ingestible products. When choosing your product mix, examine the costs and time involved in clearing a product in order to be able to import, especially if you haven't tested the response rate of the television show.
Use a local partner
Your second option is to use an established DRTV company to distribute your products. This can be as straightforward as a distribution deal where your product is bought from you and resold for a mark-up. Or suppliers can assist in your overall marketing strategy.
It's important to note that the good ol' days of infomercials are gone; nowadays only one in 20 infomercials produced in the United States makes a roll-out.
Product categories also are shifting. For instance, as the back-end business is proving to be the key to sustainability, more continuity items are being seen. Due to these changing times, American DRTV suppliers face many challenges in distributing their products into Latin America, and often spend months or even years trying to get a distributor in each key market. Distributors, deluged with product opportunities and day-to-day economic and operational problems, often are cautious about investing in new products.