The Straight Scoop on SEO, Part 2
This oversight is significant for the first year or two as other departments learn SEO and learn to keep SEO top of mind when making decisions. Dependence slowly eases over time as SEO becomes part of everyone’s job. That's how your SEO team needs to approach delegating SEO to other departments. The goal is for other departments to learn the simple things in the beginning and the big things over time from coaching and mentoring.
Are you going to take a bigger interest in your SEO process?
The biggest difference between companies that are successful in search and those that aren’t is in the nitty-gritty details that average companies miss. If you make SEO a priority, and focus your team on its smooth implementation and collaboration, you can maximize opportunities. But that isn’t enough. You'll start seeing changes happening more rapidly when you hold everyone on the project team accountable for things to go live search engine-friendly the first time. This will force them to keep SEO top of mind.
When SEO becomes top of mind, you have the opportunity to take your program to a level that few companies have achieved — earning more revenue and reducing SEO costs over time. Talk about competitive advantage.