‘I Say It’s Spinach ...’
Incidentally, you may have noticed that another television personality had a brand problem. Emeril was listed as one of the recalled brands of spinach.
The old saw that, “Yesterday’s newspaper is tomorrow’s bird-cage liner,” doesn’t cut it any more. The Internet is self-perpetuating and forever.
Loss of Control by Spinach Producers
Wendy’s, Firestone and Dr. Phil were single brands that had been jeopardized. The idea that 30 spinach brands were suddenly tainted and an entire industry (with the exception of canned and frozen spinach) was shut down because of a weak link in the processing and distribution chain is astounding.
Remembrance of Bankruptcies Past
Many years ago I remember a book warehouse in Bridgeport, Conn., went bankrupt and the judge ordered the building sealed. Dozens of small publishers, whose entire inventory was stored in the building, couldn’t fill orders or take returns even though they owned the merchandise. Several actually went out of business.
In the 1970s a client of mine published a weekly real estate magazine entirely made up of paid advertisements from housing developers in a central Florida community. He delivered mechanicals for the current week’s edition to the printer, whereupon the printer declared bankruptcy. As with the book warehouse, the judge ordered the plant locked with my client’s mechanicals inside. He was forced to pay back his advertisers, whereupon he went out of business.
Today, with the advent of print on demand technology, books can be stored in computers and printed as needed, eliminating the clumsy, expensive step of pallets piled high with books. And the computer has eliminated the need for artists’ hand-crafted mechanicals. If he had been working with a computer, my Florida client could have ordered a new set of film to be run and had his booklets produced by another printer.
But as in the spinach recall, it’s possible for a single failure by an outside supplier to play havoc with revenues, profits and brand.