The Rise of Co-op Databases
• Serve the same vertical market or market niche
• Are not direct competitors
• Have accurate customer/transaction data;
• Will not infringe on customers' privacy by sharing.
Then there is an opportunity for a successful shared data effort. Those who are first to form alliances will have a real competitive advantage over those who don't.
Alan Weber is CEO of DataPlus Millennium LLC, a marketing database consulting and analytical services provider. He can be reached at (913) 432-8311 or by e-mail: firstname.lastname@example.org