Famous Last Words: The Raw Power of the Letter
I never had to send the letter.
"Of all the formats used in direct mail," wrote the late catalog guru Dick Hodgson, "none has more power to generate action than the letter."
That's snail mail, not email.
What's more, just the threat of a letter can be as effective as actually sending a letter.
Denny Hatch is a direct marketing copywriter, designer, consultant and the author of six books on marketing, "CAREER-CHANGING TAKEAWAYS" being the most recent. Visit him at dennyhatch.com, or contact him at firstname.lastname@example.org.