Peggy and I are back from Las Vegas. We don't gamble, but relish the experience. Our favorite eatery is Canaletto, a spectacular (not expensive) indoor/outdoor restaurant in the Venetian's faux St. Mark's Square.
The food is good and riotous entertainment is everywhere—rowdy troupes of singers in Renaissance costumes, living statues and real-for-sure gondoliers serenading their passengers on the faux Grand Canal.
The Ultimate Parlor Devoted to the Tonsorial Arts directly across from Canaletto is (to me) the ultimate niche store—The Art of Shaving.
Disclaimer: I despise facial hair. I shave quickly with an old Norelco. At Supercuts on South Street, I get buzz cut and I'm outta there in four minutes.
That said, the elegance of a world-class shaving experience is glorious. The smells of the soap, lather and after-shave are delicious. Hot and cold towels and the soothing sound of a straight razor being stropped are mesmerizing. The great puffy badger-hair brushes are wonderful. And watching an accomplished barber at work is a grand show.
I remembered with revulsion the $1,250 haircut of Democratic presidential ass-pirant John Edwards.
Forget the $1000 tab. A haircut and a 45-minute royal shave at The Art of Shaving are $80—well worth it after an all-nighter at the casino and you've come up winners.
I urge all serious marketers to visit The Art of Shaving. Savor the Savile Row atmosphere and selection of irresistible goodies. This is an upmarket boutique in an upmarket venue.
Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His next book will be "Write Everything Right!." Visit him at dennyhatch.com or contact him at email@example.com.