Editor’s Note: The New Target Marketing
For the last half of 2015, we were working on something new for you. And you’re holding it in your hands right now — or, just maybe, reading it on a shiny digital screen. This is the new, redesigned, relaunched Target Marketing!
We have a great article breaking down when you should and shouldn’t launch a re-branding. It says:
- If the environment you’ve operated in has changed, then you might need a re-brand.
- If your communications — print and digital — just don’t look and sound like you ... well then, you just might need a re-brand.
- If you’ve evolved, but your brand hasn’t ... then you, good sirs and madams, just maybe need a re-brand!
(And if your editor has heard one too many Jeff Foxworthy jokes ... he just might make bad comedic impressions like this!)
As we looked at what we were doing and compared it to the environment, our own communication style and how we see marketing as having evolved, it was clear it was time for us to re-brand.
That article is, in fact, representative of one of the things we’ve changed: We’re going to cover more brand strategy now, including brand media like TV. We’re also going to cover more executive concerns, like technology selection and corporate strategy.
This is a magazine that won’t just help you improve your marketing performance, ROI and insight into the marketing mix. It’ll also help you improve your marketing career.
You’ll also notice a shift in our print design and layout. Marketing is getting ever-more visual, and so are we. We’re going to strive to do more showing and less telling, and just to overall make it more fun to read!
It’s not the same old media or the same old marketing. And now it’s a new Target Marketing, too!
Let me know what you think of it: firstname.lastname@example.org.