Obama Raises $55 Million in February. Whew!
When my wife, Peggy, and I started WHO’S MAILING WHAT!—a newsletter about junk mail for junk mailers—it was based on our massive archive of direct mail samples. The premise—as long-time readers know—was based on a luncheon speech by (then) U.S. News & World Report circ director Dorothy Kerr, who said:
The way to be successful in direct mail is to see who’s mailing what, track those mailings that keep coming in over and over (which means they are successful and making money), and then steal smart.
The newsletter analyzed important mailings each month and made copies of all the mailings available to subscribers for a small fee.
In a partnership with Russell Perkins’ InfoCommerce Group, Peggy will be announcing WHO’S eMAILING WHAT! designed on the same principle.
Republican Ron Paul raised so much money on the Internet that his candidacy for president lasted far longer than his charisma, message and speaking skills deserved.
The campaigns of Hillary Clinton and, especially, Barack Obama have discovered the Midas touch in terms of milking political Web junkies for cash. It looks as though they will go down to the Denver Convention in late August having spent zillions to bash each other, and very possibly destroy the Democratic Party’s chance to win back the White House in what should be a slam-dunk election.
How do you raise millions and millions and millions on the Web?
See what others are doing and then steal smart.
Clinton Steps Up Ad Wars, Asks Who Voters Want ‘Answering the Phone’ in Crisis
Hillary Clinton on Friday stepped up the ad wars with Barack Obama, releasing a 30-second TV spot that hammered away at her campaign’s theme that she will be “ready to lead from Day One”—and that the Obama campaign dismissed as fear-mongering. The new ad shows images of children sleeping in their homes and asks viewers who they want “answering the phone” in the White House during a crisis.
—Major Garrett and Judson Berger contributed to this report, Fox News, Feb. 29, 2008