The MarTech Money Round-up: May 3, 2016
From April 24 to May 1, the following MarTech got investment, according to PitchBook, a Seattle-based M&A, private equity and venture capital database:
- Windsor Circle “offers a predictive life-cycle and retention marketing platform for retailers that helps retailers grow customer lifetime value and increase customer retention through retention, loyalty, product replenishment, cart recovery and browser abandonment campaigns.” On April 25, the Durham, N.C.-based VC startup “raised $6.6 million of additional Series B venture funding through a combination of equity and debt … putting the company's pre-money valuation at $23.1 million. ... The funding will be used to expand product development and enhance predictive algorithms and data science capabilities to power more effective automated marketing campaigns for retailers.”
- Xola, formerly known as StepUp Travel, makes “a booking and marketing platform … [that] manages back-office and online reservations, payment processing, calendaring, scheduling, inventory, guide management and customer relationship management.” On April 28, the San Francisco-based VC startup “raised $5.94 million of a planned $7.07 million of additional Series A venture funding … putting the company's pre-money valuation at $19.31 million. ... The company intends to use the funds to scale its operations globally and further develop its mobile and Web products for enterprise and SMB tour companies.”
- LoLo provides “a digital local loyalty program … [that] converts account-connected credit and debit cards into rewards cards by tracking expenses incurred between businesses.” On April 29, the Asheville, N.C.-based company “raised $275,000 of convertible debt funding ... It previously raised $90,000 of convertible debt funding from an undisclosed investor on Aug. 31.”
- Digsite creates “an online insight community platform … that helps in delivering an in-depth market research insights and also gives the input to guide business decisions. Its platform has communities wherein it can invite for discussion and interaction among participants.” On April 26, the Madison, Wis.-based VC startup “raised $1.08 million of angel funding from 500 Startups and Belle Capital.”
- Storystream provides “a content marketing platform … enabling marketers and brands to share and publish engaging and targeted content.” On April 26, the U.K.-based early stage VC “raised $2.6 million of Series A venture funding ... to accelerate product development and support marketing.”
What do you think, marketers?
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