From May 15 to 23, venture capitalists picked these companies, according to PitchBook, a Seattle-based M&A, private equity and venture capital database:
- Crownit makes “a mobile marketing platform that helps local businesses run marketing programs.” Businesses from gyms to restaurants pay Crownit a fee, out of which the gym and restaurant customers get a percentage as “cash back” for using the app at the business. On May 17, the Indian early stage VC “raised an undisclosed amount of Series B venture funding ... The funding will be used to expand to four more cities Pune, Hyderabad, Kolkata and Chennai. A part of the money will also go towards marketing and brand-building. Previously, the company had raised $5.5 million of Series A venture funding … on May 19, 2015.”
- Cendyn offers “cloud-based SaaS platforms for the travel and hospitality and event-planning industries.” On May 20, the Boca Raton, Fla.-based private equity-backed startup “received an undisclosed amount of development capital from ... As a result of the new partnership, Cendyn will accelerate its investments in its existing product portfolio, new product innovation and market expansion value for its current and future customers.”
- Showpad provides “a content engagement and analysis platform for the sales sector … [that] unifies sales and marketing content on a single platform, with a focus on ease in finding and presenting content for specific prospects. The platform also enables users to quantify the value of specific marketing materials with sales prospects and customers.” On May 19, the San Francisco-based later-stage VC “raised $50 million of Series C venture funding … to continue to expand operations, accelerate the growth of its sales and marketing teams globally and further enhance its platform.”
- RedPoint Global provides a “data management and messaging platform. The company offers customer relationship management (CRM) software to help marketers to plan, analyze and measure customer engagement.” On May 18, the Wellesley Hills, Mass.-based later-stage VC “received $12 million of Series C of venture funding.”
- STAQ — formerly known as Adstaq, Staq.com — creates a “reporting and integration system for advertising technology. The company provides reporting, analysis and transfer of data across the digital marketing stack [that] helps in compiling data that needs to be accessed daily and can make changes across platforms that would otherwise be manual.” On May 20, the New York-based actual early stage VC “raised $5 million of Series B venture funding … putting the company's pre-money valuation at $16 million. ... The funding will allow the company to double-down on additional integrations between technologies in the digital advertising space, increase the scope of advertising analysis, optimization available through the platform and will [hire] additional leadership to drive these growth efforts.”
- Unidesq “develops programmable, personalized display advertising for e-commerce companies.” On May 17, the German company “raised an undisclosed amount of seed funding.”
- Grey Jean Technologies makes software that provides “retailers with accurate predictions of consumer behavior and helps optimize marketing campaigns and improves customer acquisition and sales.” On May 16, the New York-based business “raised $2 million of seed funding [that it] will use … to continue to expand operations.”
What do you think, marketers?
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