The MarTech Money Round-up: May 17, 2016
Pinpointing and understanding the customer is the name of the game for the marketing technology (MarTech) that got funding last week. Tech investors picked this software and here, marketers can learn more about what new MarTech is coming their way.
From May 8 to 15, these deals happened, according to PitchBook, a Seattle-based M&A, private equity and venture capital database:
- PebblePost develops “a personalized online mailing platform … [that] offers real-time purchase intent targeting by search, shopping cart abandonment, browsing, clicking and other behaviors and then use[s] additional data to determine the most relevant offer for each individual user.” On May 10, the New York-based early stage VC “raised $5.13 million of Series A1 venture funding out of a planned $5.23 million … putting the company's pre-money valuation at $19.03 million. Previously, the company raised $3 million of seed funding … on Oct. 7, 2015, putting the company's pre-money valuation at $5.82 million.”
- Zarget makes “conversion rate optimization software … that can be used by marketers, product managers and Web designers for heat-mapping, funnel analysis, A/B testing, split URL testing, live-data reporting and website optimization.” On May 9, the Walnut, Calif.-based startup “raised $1.5 million of seed funding … putting the company's pre-money valuation at $3.55 million. ... The company will use the funds to continue to expand operations.”
- Evariant creates a “SaaS-based customer relationship management (CRM) or partner relationship management (PRM) and marketing automation software ... [that] helps hospitals and health care systems accelerate provider referral and patient volume growth across service lines through the use of a combination of CRM, marketing automation, data integration services and analytics, collectively referred by the company as 'volume performance management.' " On May 10, the Farmington, Conn.-based later-stage VC “raised $42.3 million of a planned $53 million of Series C venture funding … putting the pre-money valuation at $127 million. ... The company intends to use the funds to continue to grow operations.”
- Global-e is a “provider of cross-border e-commerce retail services for retailers [with] features such as localized browsing, localized checkout, logistics, marketing and insights and risk management and regulations for retailers.” On May 9, the London-based startup “received $20 million of development capital ... The capital will be used to accelerate business growth in markets including [the] UK, France, Israel, Ukraine and Spain.”
What do you think, marketers?
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