The MarTech Money Round-up: March 29, 2016
Move over, bit.ly. Last week, investors funded new marketing technology (MarTech) that includes multiple pieces of content in one link. In another deal, real-time predictive analytics is happening. Click through to see when marketers can buy this MarTech.
From March 20 to 26, venture capitalists backed two startups, according to PitchBook, a Seattle-based M&A, private equity and venture capital database:
Start A Fire, formerly called Tomodo, develops a “social attribution platform … for brands to help their audience[s] discover relevant content by adding recommendations within links they share.” On March 22, the Israeli startup “raised $2.5 million of Series A venture funding … to enhance its platform and add new functionalities. With this round, the company has now raised a total of $3.6 million to-date.”
Zodiac, previously named CLV Metrics, makes a “cloud-based analytics platform to calculate customer lifetime value. The company's technology equips marketing professionals with the predictive intelligence they need to discover who their highest value customers will be in the future, retain those customers for the long term and acquire more customers like them.” On March 22, the New York-based B-to-B software provider “raised $1.52 million of seed funding … putting the pre-money valuation at $6.5 million.”
On its site, Zodiac credits a professor whose insight is familiar to Target Marketing readers:
“Zodiac is a predictive analytics solution built on the breakthrough consumer behavior models developed by Wharton School Professor Peter Fader. Zodiac accurately forecasts individualized customer lifetime value, based on real-time sales data, so marketers can implement precise acquisition and retention strategies.”
In related news, ciValue emailed news about its seed funding round directly to Target Marketing. The Israeli startup specializes in “providing customer analytics and personalized recommendation solutions for grocery, drugstore and health and beauty retailers.” On March 24, the company got $2.4 million to support the software rollout.