The MarTech Money Round-up: March 22, 2016
A picture is worth 1,000 words, but far more dollars. Last week, investors funded new marketing technology (MarTech) that gathers images that influence travelers. How close is this MarTech to being on the market? Read on.
From March 13 to 19, one MarTech option got the attention of venture capitalists, according to PitchBook, a Seattle-based M&A, private equity and venture capital database:
CrowdRiff provides “a visual and social marketing tool for destination and travel brands [that] gathers influential visual content for travel brands for digital marketing purposes.” The day before St. Patrick’s Day, CrowdRiff celebrated the green when the Toronto-based MarTech creator received “$2 million of seed funding … [that] will be used to drive product innovation, accelerate hiring in sales and marketing and build out their visual influence platform.”
What do marketers think of this?
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Related story: The MarTech Money Round-up: March 15, 2016