The MarTech Money Round-up: March 1, 2016
Last week, investors backed startups with new marketing technology (MarTech) that includes email automation, loyalty program software and enterprise social media marketing software that manages permission hierarchies. Click to learn how close this MarTech is to becoming reality.
From Feb. 21 to 27, this MarTech got funding, according to PitchBook, a Seattle-based M&A, private equity and venture capital database:
- Ematic Solutions, which provides “plug-and-play” email marketing automation apps. The Singapore-based, venture capital-backed startup “is planning to raise Series-A venture funding from undisclosed investors as of Feb. 25. ... Previously, the company raised $1 million of seed funding.”
- Feedmob, formerly named GoPeso, is “a self-serve tool that enables any application developer or user acquisition manager to buy ads directly from other app's ad inventory.” On Feb. 22, the New York-based productivity software got “$292,900 of bridge financing from Right Side Capital Management, Tihan Seale and other undisclosed investors. … Previously, the company joined Boomtown Accelerator on Sept. 1, 2015, and received $20,000 of seed funding.”
- Minodes makes software for “marketing and in-store analytics … that enables retailers to measure and optimize marketing campaigns and shop window designs or develop targeted, location-based marketing activities.” On Feb. 25, the Berlin-based early stage VC “received EUR 3.6 million of financing from Market Tech Holdings … putting the company's pre-money valuation at EUR 10.8 million. With the investment, the company intends to accelerate its global growth and increase its activities in the UK and the US.”
- References-Online created “an online customer reference management platform, [which] … offers a suite of application[s] that [help] businesses to streamline their customer reference process and increase salesforce efficiency. … The company closed on $1.05 million of a planned $1.302 million round of angel funding from undisclosed investors on Feb. 23.”
- Reflektion is the “developer of a retail analytics platform … with applications to enable immediate modeling at the individual level for real-time recommendations, visual site-search, responsive messaging, dynamic discounting and mobile optimization.” On Feb. 23, the San Mateo, Calif.-based VC received “$18 million of Series - venture funding … to further grow its client base, develop new products and expand into international markets.”
- Grapevine (Marketing Platform), formerly dubbed Moving Metrics, makes “an advocate marketing platform for consumer brands … that enables brands to find relevant products to introduce to their audience in exchange for a fee.” Boston-based VC “joined Techstars as a part of Spring 2016 class, and received $100,000 in funding. The funding is in the form of convertible debt. Previously, the company raised $385,000 of venture funding through a combination of debt and equity from undisclosed investors on Dec. 16, 2015.” (Techstars is Grapevine’s accelerator/incubator.)
- AppCard is “a platform enabling merchants to retain customers through loyalty programs, analytics engines, rewards and personalized offers. The company's application enables users to connect with their stores, receive offers on their smartphones or the Web, earn rewards and organize digital receipts.” On Feb. 25, the New York-based “company raised $20 million of Series-B venture funding … to expand its technology offering, business and sales organizations.”
- Benhauer’s software deals with “applications for small and medium business in the areas of marketing and sales automation, recruitment and internal communications.” On Feb. 23, the Polish later-stage VC startup got “$6 million of venture funding … to build out its technology platform and fuel its further expansion in Europe.”
- SOCi provides “social media marketing and management PaaS (platform-as-a-service). The company allows large companies to manage social media campaigns involving large teams in which different levels of users have different permissions.” On Feb. 23, the San Diego-based, early stage VC “raised $2.5 million of Series-A venture funding … to expand the company’s technology, marketing and business development efforts.”
- Earshot makes “a proximity-based engagement and intelligence platform … [that] filters social media posts coming from locations of interest and converts them into real-time intelligence and relevant engagement opportunities.” On Feb. 22, the Chicago-based, early stage VC startup gathered $775,000 from undisclosed investors.
What do marketers think? Is this the MarTech that needs to be funded?
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