Last week, investors funded new marketing technology (MarTech) that serves ads targeted to consumers based on their social photos and videos; mobile ad tools; and hotel guest entertainment software. Click through to see who the companies are and how close that MarTech is to becoming a reality.
From Jan. 31 to Feb. 6, the following deals happened, according to PitchBook, a Seattle-based M&A, private equity and venture capital database:
- Pixoneye’s software looks “at people’s photos and videos on their smartphones and serve the user[s] the right ad at the right time, based on their personal [lives], as depicted through their photo albums.” Pixoneye joined Microsoft Ventures on Feb. 4. The MV site says, “We work with startups at every stage of maturity to provide the tools, resources, knowledge and expertise they need to succeed.”
- Curalate, formerly named Storably, “offers an image-recognition algorithm software that can be applied to social media conversations to find people communicating about brands in pictures instead of just text.” On Groundhog Day, Curalate got $27.5 million in venture capital funding from several sources, including Vayner/RSE, which is “a marriage of builders: Gary Vaynerchuk, VaynerMedia and RSE Ventures. VRSE invests in teams building tomorrow's companies through unique consumer insight and relentless drive.”
- Widespace “operates a mobile advertisement network that helps brands and media agencies reach their audience in different applications and sites.” Also on Groundhog Day, Widespace raised $17.2 million of venture funding from a few sources. “The company will use the funding to solidify [its] position in Europe, as well as expand in key markets.” On Feb. 5, the company joined the co-working/accelerator blueprint (Hong Kong) community.
- SuitePad develops “a communication platform for hotels and their guests … with various services and hotel entertainment features, like television and radio, Web browser[s], newspapers, social media integration, social games and event tickets.” With the EUR 3 million SuitePad gathered on Groundhog Day, it will expand its “international sales team, and introduce new features to enhance interaction between guests and hotels, offer more entertainment options, and optimize hotel workflows.”
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