The MarTech Money Round-up: April 19, 2016
Thought leaders and supermarket circulars now have something in common. Marketing technology (MarTech) that aggregates both of them for B-to-B and B-to-C searchers, respectively, got funding last week. To read about that MarTech and more, click through to read the rest of the article.
From April 10 to 17, the following MarTech got investment, according to PitchBook, a Seattle-based M&A, private equity and venture capital database:
- ConsulTeams provides “a micro-engagement and marketing fulfillment platform … where small business owners and individuals can find business consultants and qualified experts.” On April 12, the Fishers, Ind.-based early stage VC “raised $800,000 of angel funding ... Previously, the company raised an undisclosed amount of venture funding from 4G Ventures LLC on an undisclosed date.”
- Flipp, formerly called Wishabi, offers a “mobile application-based consumer marketplace … that aggregates digital circulars from retailers and stores, enabling users to plan weekly shopping and seek out appropriate local deals.” On April 14, the Toronto-based seed-round VC “received $60 million of development capital … to grow the company’s footprint, partnerships and further development of its platform.”
- Sailthru’s software creates “automated personalized marketing. The company provides an API-based (Application Programming Interface) email service for behavioral tracking and content selection ... Through the automated analysis of large data sets, the company generates and delivers personalized, omnichannel digital brand experiences to consumers on behalf of online enterprises.” On April 15, the New York-based later-stage VC [issued stock following its acquisition of Carnival, a mobile marketing automation software], bringing in $477,704. [Editor's note: On Tuesday, Sailthru clarified the information that's now in brackets.]
- Brandzooka, previously named Visibl, sells a “programmatic video marketing platform … that enables its users to execute video and advertisement campaigns online.” On April 12, the Boulder, Colo.-based early stage VC “raised $1.5 million … to further develop its product, as well as add new personnel. Previously, the company closed on $745,000 of a planned $1.54 million of angel funding from undisclosed investors on Sept. 2, 2015.”
What do you think, marketers?
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