The MarTech Money Round-up: April 14, 2016
Last week, content was king among startup investors. From a video personalization platform to software that selects messages, marketing technology (MarTech) getting funding recognized royalty. Click through to see what MarTech may soon be on the market.
From April 3 to 9, these startups got backing, according to PitchBook, a Seattle-based M&A, private equity and venture capital database:
- Consensus, formerly called DemoChimp, is a “demo automation platform … that personalizes and automates videos and documents for product demonstration.” On April 4, the American Fork, Utah-based MarTech provider saw its funding completed. “The company raised $5.3 million of a planned $7.56 million of Series A venture funding … on Jan. 4, … putting the company's pre-money valuation at $14.11 million. ... Consensus [will] expand adoption of its Buying Consensus solution among mid-market and enterprise companies. Consensus will also use the funding for additional product innovation. Previously, it closed on $3 million of seed funding, via promissory notes, led by Peak Ventures Capital in February 2015. … The company intend[s] to use the funds to accelerate the growth of its platform.”
- Persado “provides a marketing platform which, with the help of quantitative data, automatically generates and selects the marketing messages [to] improve response rates.” On April 5, the New York-based VC “raised $30 million of Series C venture funding … to invest in distribution and product development, as well as expand its digital channels into pharmaceutical adherence, fitness and personal motivation, civic engagement, human resources and more.”
What do you think, marketers?
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