Are You Surrounding Your Market?
* Doll Care—Bubble Tub, Styling Center, Salon Chair and Accessories.
* Bath and Body Care—As girls grow up, caring for their bodies helps their confidence grow. With personal care products from American Girl and Bath & Body Works, girls can look, feel, and be their best. Inspired by American Girl’s bestselling advice books, these items are for ages 8 and up. To see the entire selection, please visit your nearest Bath & Body Works store.
* What happens on a visit to the Doll Hospital? When dolls arrive at the hospital, they get the best of care:
— Dolls are welcomed to the hospital and carefully handled to protect from further injury.
— A team of doctors examines the dolls from head to toe and decides how best to proceed.
— THE DOCTORS may consult with you on the best treatment, and they do it all—from hair brushing to surgery.
— DOLLS GO HOME with smiles on their faces and special items to remember her stay.
WITHIN 2 WEEKS you can welcome her home:
—18” American Girls return with a hospital gown, an ID bracelet, a Certificate of Good Health, a “get well” balloon, and a band-aid sticker
—Bitty Baby and Bitty Twins return with a hospital gown and hat, a Certificate of Good Health, and a band-aid sticker.
In short, the American Girl Web site is a marvel of endless opportunities to part with endless quantities of cash. For mother and daughter the site is easy to navigate, easy to order from, and even offers a bill-me-later option—so rare on the Internet!
Wait! There’s More—The Stores!
For the retail experience, American Girl has stores in Chicago, New York, Los Angeles, Dallas and Atlanta.
“American Girl Place is a jaw-dropping collection of attractions: three floors and a mezzanine offering boutiques, a doll hair salon, doll hospital, theater, bookstore and clothing for both doll and child,” wrote Alex Kuczynski in The New York Times. “There is also a bustling cafe, which offers brunch, lunch, dinner and high tea, and is often booked months in advance.” One of the more amusing accounts of the American Girl retail experience is by a doting father: