Direct Marketers Have Forgotten How to SELL!
Richard Jordan, copywriter who said, "Get to the point! Most readers—with the possible exception of devotees of "thought magazines"—simply won't stay with you through a leisurely development of a creative idea. They're the Type A people behind your car at the stoplight; they beep their horns the minute the light turns from red to green."
Connie Karvonides, savvy direct marketer who abandoned the Sour Apple for Maine.
Dorothy Kerr, who changed my life. "Want to be successful in direct mail?" she said to a luncheon crowd. "See who's mailing what, which mailings keep coming in over and over again (which means they are controls and making pots of money) and then steal smart!" Peggy and I stole smart from Dottie, started a direct mail archive and launched the newsletter Who's Mailing What!
Richard King, a lovely guy whom many of us miss very much.
Brian Kirby, marketing guru at Clement (pronounced Cle-ment), a niche business that bought the rights to best-selling business books, condensed them down to four-page newsletters and sold them as a monthly continuity series.
Jordan Lowenstein, partner of Annette Brodsky, Accredited Lists. Jordan and Annette rode the Orient Express from Paris to Istanbul and caused me to be seriously jealous ever since.
Ed McLean, who ran the Copywriting 101 pre-conference seminar for beginners. Ed could mesmerize a room full of kids for three hours by ad-libbing with no slides and no notes. Same thing for Copywriting 102 for three hours in the afternoon. Click Here for more on Ed McLean.
Reba Palker, a chum and client who handled circulation for Games, New York and Ladies Home Journal.
Jim Prendergast picked me up right after I got fired by Walter Weintz and enabled me to become a freelancer. I loved working with the guy in an office atmosphere that was a perpetual Irish party.