What I Did on My Summer Vacation!
Subject Line: "3 Days Only! All Orders Ship Free + 7 Can't Miss Labor Day Deals"
Preheader: "Free Shipping on All Orders - Shop Now"
Comment: Repeating the free shipping from the subject line isn't introducing anything new. GRADE = C
Abercrombie & Fitch
Subject Line: "Jeans are now $30. (Yes, you read that right.)"
Preheader: "Last Day! Free Fierce Cologne with Purchase!"
Comment: This is the winner. Adding urgency of "Last Day" plus a bonus gift with purchase. Two new reasons to open the email and act now! GRADE = A
So ... not only do you need to spend time on your subject line, but think through how the preheader can amplify your message with something new, important or with a sense of urgency!
And, when you get a chance, take a trip on the Rhone and Soane rivers. It's pretty special.
'Til next time.