The Humane Society’s Motion for Donors
Because the technology is new to many consumers, and because “sights and sounds are exciting and a great way to get donors interested,” Chodor suggests, there is ample opportunity for “viral spreading.” “We hope that people who see it will think it’s so cool that they’ll send it to a friend,” he says.
“We’ve had a much stronger result from outbound mailings,” explains Mann. “The videos are much more compelling. … We credit the video e-mails with doubling our fiscal results over last year,” says Mann. “And, our Web visits are more than triple” compared to last year.
Nielsen//NetRatings estimates that in just four years, 14 percent of all online ad revenue will be generated from streaming media.