The Good, Bad and Ugly: Social Media’s Impact on Your Brand
In fact, these three companies also excel at tri-branding. In addition to linking both product and employment brand, they also amazingly get their customers to sing their praises or live their brand. For instance, I'm a Droid user, but I continue to be amazed at the number of iPhone friends who take delight at trumping my Droid apps with their own Apple apps. They're actually living the Apple brand. Tri-branding is an amazing opportunity to leverage social media as your brand accelerator.
Bob Kelleher is the founder and CEO of The Employee Engagement Group, as well as a consultant on the subjects of employee engagement, workforce trends and leadership. Bob can be reached at firstname.lastname@example.org.