The Global End Game
Unless it is an ISAL or IPA mailing, mail delivered by a private commercial carrier will bear the indicia of the country in which it enters the postal stream.
A word of caution: Under Article 40 of the Universal Postal Union (UPU), a division of the United Nations which oversees all aspects of international mail, a member country is not required to accept mail posted in large quantities from countries other than where the sender resides. Per UPU guidelines, mail can be returned to its mailing point or sender without a postage refund.
Because of changes in terminal dues and the implementation of REIMS II (Remuneration for the Exchange of International Mails)—a multilateral agreement held to by most of Europe's industrialized countries—the role of the remailer/consolidator is changing. Many postal administrations have been forming alliances with remailers and consolidators or buying them outright to gain access to smaller accounts (typically 10,000 pieces or fewer) that are not economical for them to handle directly. "They can't afford to do business with these accounts on a one-up basis, so they work with the consolidator/remailers to build volume," explains Larry Chaido, director of TransGlobal Consultants, a Canton, OH-based international logistics consulting corporation.
Mailers with large-volume campaigns can take advantage of discounted domestic postage rates in foreign markets by mailing direct entry using either the USPS Global Direct service or the services of a foreign postal administration such as the British Post Office, TNT or Deutsche Post. Postage costs are reflective of the domestic rates of the country into which you are mailing.
Mail that is sent direct entry travels directly to the designated country and is entered into its domestic mail stream. This provides the mailer a local presence, because its mail piece receives a local indicia and return address. In return, "the consumer has a local contact in his or her country and the mailer retains the cachet of an international presence while giving the consumer comfort on a local level," points out Rainer Hengst, general manager, USA, of Deutsche Post Global Mail.