The Global End Game
The published rates for both ISAL and IPA will increase in January 2001, to reflect changes in terminal dues. Terminal dues are the method by which postal administrations around the world compensate one another for the delivery of international mail.
Bob Michelson, manager of international marketing with the International Business Unit of the USPS, says that in addition to a rate increase, ISAL and IPA will "go to more rate groups." Currently, each of the four rate groups cover both industrial and developing countries, which is where the change in terminal dues occurs. According to Michelson, the USPS will split these rate groups apart to more accurately reflect costs. However, the makeup requirements will remain the same.
Both ISAL and IPA have minimum weight and sortation requirements: 50 pounds for ISAL and 10 pounds for IPA. If your campaign doesn't meet these weight requirements, you can still take advantage of these services with the help of a postal-qualified wholesaler (PQW). A PQW is a lettershop and/or a private commercial carrier that will consolidate your mail with that of other mailers to meet ISAL/IPS weight requirements.
Many PQWs are consolidators that give 90 percent of their business to the USPS and employ a manifesting system that organizes an international bulk mailing according to USPS requirements.
International Mailing Services: Remail and Consolidation
Comparable to an ISAL mailing delivered by a PQW, remail is a service whereby private carriers transport mail overseas as cargo and drop it into another country's mail stream. With A-B-C remail, mail travels as cargo from "Country A" to "Country B," where it becomes mail and enters the postal stream for delivery in "Country C."
Using a remailer or a consolidator benefits mailers that don't have the ability to meet a postal administration's requirements for mail preparations. A remailer or consolidator will sort your mail by country and address it in the correct format as well as sort it in postal code sequence. "Getting the mail ready for a postal administration allows the consolidator to take advantage of discounts because it has volume," according to Nicolas Samuel, general manager of La Poste IMS, a division of the French Post Office.