The Galaxy Scores a Goal With Its Email Acquisition Program
"We found that fans just enjoy playing around with the iPads," says Leppanen. "It's something cool, something new. A lot of them have never seen an iPad, so for them to hop on there and be able to type in their name, email address, phone number — we've had some success that way."
With a seating capacity of 27,000 at The Home Depot Center in Carson, Calif., where the Galaxy plays its home games, there are plenty of opportunities to grow the team's fan base, and the team has taken full advantage.
"We've got just about 5,000 people who have completed the iPad enter to win contest [a free jersey]," notes Leppanen. And each iPad averages up to 100 sign-ups per game.
But some games are better than others. Aside from the 17 home games where this campiagn takes place, the iPads are also on the campaign trail during international and exhibition games. "Any games that are played here in Southern California that we can be at, we'll do ... If we're putting on a USA game that we're directly tied into, we would we out there as well," assures Leppanen. He also notes that international games don't produce the results the home games do, mainly because the attendees are fans of the other team.
As the playoffs approach — with the Galaxy currently in first place (as of press time) — the iPad team will change up its offers a little bit. "The last thing you want to do is for us to lose in a playoff game and these people get a $5 off ticket offer when we don't have any more games left. ... We'll have to change it to something like merchandise. We want to make sure that they can redeem the offer," says Leppanen.