This Marketing Life: The Future of Technology
How well are marketers prepared for the future of technology?
I don’t think marketers are prepared for this future of technology. It’s kind of like the wild, wild West. Everyone is trying something new and you’re not quite sure what’s going to stick. Do people want augmented reality? Maybe. Do they want to do everything from their mobile phones? Probably. We’re still figuring out what’s going to work, and the person who figures it out first stands to make a lot of money. The rest of us, good luck.”
How can technology change the customer experience?
“I think the No. 1 purpose of technology is to bring a company closer to its customers. Keep it simple. If you stay focused on that specifically, you’re doing the right thing. If it’s technology as a layer to seem cool or modern, you’re doing the wrong things. It really comes down to technology, at its core, should be as simple as possible to bring you closer to your customers.”