Cover Story: The Top 50 Mailers
Target Marketing blended mailing history from the Who's Mailing What! Archive with list activity from full-service list and data firm American List Counsel to develop a proprietary compilation of the top users of direct mail in the United States.
Included in this Top 50 listing are some of the industry's most venerable members, such as Readers Digest Association, Time Inc., American Express, Highlights for Children and AARP. And a number of these firms have practically built their businesses on the backs of direct mail packages; I'm talking about Boardroom Inc., Rodale Inc., AOL and International Masters Publishers. Particularly gratifying is the fact that the owner of the longest-running direct mail control is part of this elite group: The Wall Street Journal continues to drop its "Two Young Men" effort, written by freelancer Martin Conroy back in 1974, along with other controls it has tested into within the past few decades.
Learn more about the methodology behind the list and read the success stories behind a few of these direct mail powerhouse firms by downloading a PDF of The Top 50 Mailers.