The Email Marketer’s Guide to Addressing Time, Resource and Funding Challenges
Simple changes to your email marketing program that are aligned with top priorities can help address seemingly daunting shortages of time, resources and funding. Keep in mind that what starts simply can quickly grow more complex, so be open to leveraging the services your ESP can offer. As they say in the auto industry, "actual mileage may vary." However, prioritization should help you generate a measurable lift in revenue, which in turn can offer opportunities to invest in more program improvements, people and next-level strategies.