The Dazzling New Generation of Direct Marketers
What stuck in my brain was a PowerPoint slide with photograph of a CEO.
Underneath the portrait was the text of his overarching corporate philosophy, which the presenter reverentially read in a voice reminiscent of The Sermon on the Mount:
While some may see e-commerce as a straightforward vending machine-like experience, we believe it is a living process where both retailers and consumers can communicate, discover, and curate to make the experience more entertaining.
Integrated Marketing Week 2014 was produced by The Direct Marketing Association (DMA).
Be sure to click on the image in the media player at right to see the DMA house ad on page 3 of the Show Guide.
Clearly the headline applies to me.
A Geezer's Takeaways for New Marketers to Reject
- "Your job is to sell, not entertain." —Jack Maxson
- "I do not regard advertising as entertainment or an art form, but as a medium of information." —David Ogilvy
- "I don't want a relationship with the guy who sells me aspirin. I just want my headache cured." —Emily Soell
- "Power corrupts. PowerPoint corrupts absolutely." —Edward Tufte
- Obey the 10-20-30 rule of PowerPoint presentations:
—No more than 10 slides
—No longer than 20 minutes
—No type smaller than 30 point
- Even my 20th century English no longer applies. For example, I once learned "datum" is one and "data" are more than one.
- It was not a lot of fun discovering I am vestigial.
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