The Business I Did Not Start
Having cut my teeth on direct marketing arithmetic, it was immediately obvious this dog would not hunt.
Peggy and I said the hell with it and bought a house instead.
Fast-Forward 30 Years
Curling has been an Olympic medal sport since 1998 and NBC has devoted hundreds of hours of coverage.
As a result, curling has taken off like a rocket. The United States Curling Association reports 165 member clubs in 40 states. Included are such unlikely new venues as Florida, Arkansas, Arizona, Southern California, Alabama, Hawaii and the U.S. Virgin Islands.
In addition, the World Curling Federation boasts 63 member countries from Andorra, Armenia, Belarus and Bulgaria to Slovakia, Slovenia, Taiwan and Ukraine.
Every four years, the Olympics spur thousands of viewers to search out local curling clubs and give the sport a try.
These are upmarket folks with discretionary income in a sport growing like crazy—obvious customers for a LeRoy Neiman piece of art.
Would I Revisit the LeRoy Neiman Project Today?
In a heartbeat.
Alas, not LeRoy Neiman's heartbeat. Neiman assumed room temperature in 2012 at age 91.
Nor Knoedler's heartbeat. The great art emporium was caught selling forgeries for tens of millions of dollars and promptly shut its doors forever on Nov. 30, 2011.
In short, the market now exists. The lists exist.
But the artist does not.
Neiman signed lithographs are selling up to $14,000 today. Not a bad return on my $325.
But 30 years is a long time to wait.
I'm glad our money was tied up in nice places to live.
And I'm delighted Peggy and I have seen so much world. The alternative would have meant spending years in a state of perpetual worry handcuffed to a stack of prints gathering dust in a warehouse.