The Budget Marketer’s Guide to Web Design
A website is your company's window to the world. It is the first point of contact any of your potential customers are likely to have with your business. For that reason alone, it is important to maintain it. An outdated website can be costing you potential customers on a daily basis. Unfortunately for many businesses, website design is costly, and not one that many can afford. But spending more money does not necessarily ensure your success. And, for the budget-conscious marketer, there are many options available that can help you make your company's website spectacular without blowing your budget.
The trend in website design is going back to simplicity. Your website, regardless of how the industry may view it, is not being built for your company. Instead, it is being built for your viewers. While a flashy website full of all the latest technologies might be exciting to show off at a trade show, when it comes to getting a reader engaged with your business, simple is better. If you have to build a website on a budget, realize you are better off ignoring your much larger competitors. Those sites were likely built by Web design firms who were able to charge a lot of money and are incorporating a lot of (perhaps unnecessary) technology. Focus on keeping it simple.
The quality of your website is every bit as much about research, dedication and commitment to your customers than it is about high-tech spending. Doing some additional research on your customers can help you create the ideal website that will allow them to interact with you the way they want to. Provide content that you know they like. Again, designing for your customers is a far better option than designing based on what the top players in the industry are doing with technology.
4. Spending Money
Of course, there are some places where it might be best to spend some money. Choosing a good host, for example, can make the experience of visiting your site much better for the user. A slow-loading site full of glitches can send viewers and potential customers running. If you need to implement an e-commerce platform, you are far better off putting money into the tools and techniques that allow it to run smoothly. And because not everyone has an eye for design, hiring a visual or graphic designer is a good bet in the long run, if not just to create templates that you can then use in the future.
Web design does not need to be expensive. And today, most marketers are more than capable of creating a great website that will appeal to customers. Keep it simple, make use of the free education to learn new skills, and do the appropriate research on your audience, and you will end up with a great website for your business without spending a ton of money.