The Budget Marketer’s Guide to Web Design
A website is your company's window to the world. It is the first point of contact any of your potential customers are likely to have with your business. For that reason alone, it is important to maintain it. An outdated website can be costing you potential customers on a daily basis. Unfortunately for many businesses, website design is costly, and not one that many can afford. But spending more money does not necessarily ensure your success. And, for the budget-conscious marketer, there are many options available that can help you make your company's website spectacular without blowing your budget.
The trend in website design is going back to simplicity. Your website, regardless of how the industry may view it, is not being built for your company. Instead, it is being built for your viewers. While a flashy website full of all the latest technologies might be exciting to show off at a trade show, when it comes to getting a reader engaged with your business, simple is better. If you have to build a website on a budget, realize you are better off ignoring your much larger competitors. Those sites were likely built by Web design firms who were able to charge a lot of money and are incorporating a lot of (perhaps unnecessary) technology. Focus on keeping it simple.