The Blockchain-based Digital Ad Platform Aiming to Transform Marketing and Advertising
Last year BAT successfully raised over $35 million in just 30 seconds through an initial coin offering (ICO). The price of the BAT token has since increased over 80 percent. With two million monthly active users and over 12,000 verified publishers on board in a short space of time, we might be witnessing a shift in the AdTech space.
We will have to wait on the sidelines to see if the delivery of premium content to digital audiences with a little help from blockchain technology and a cryptocurrency will usher in a brave new world for digital publishing. But in a world of low attention spans, maybe compensating users for their attention online is the only realistic way forward.