The Blockchain-based Digital Ad Platform Aiming to Transform Marketing and Advertising
With The Washington Post already on board too, it seems we are beginning to witness the building of a new approach to digital publishing. Although this is an experimental phase, a combination of a change in consumer attitudes and a business model that no longer works is making the change ahead inevitable. But how can this new solution keep all parties happy?
Google and Facebook have been ruling the world of advertising for some time, but adoption of the Brave browser would remove them from the equation. Rather than chasing huge audiences, advertisers can get back to focusing a smaller number of highly engaged users. The removal of third-parties also offers a better value proposition.
Whether you are a YouTube vlogger, blogger, or large company like the Dow Jones Media Group, publishers will receive a slice of the BAT tokens that advertisers pay to advertise on their platforms. This enables publishers to monetize their content directly and replace generic marketing with higher-quality advertising opportunities.
Rather than being bombarded with prevalent and generic advertising that follows them around the web, users can choose to actively view advertising and be rewarded with BAT tokens for their time and attention they have given the ad in question.
Not only does this encourage adoption of cryptocurrencies, it also enables the users to switch ads on and off directly through the Brave browser. In an age of content creators and online influencers, users can also tip their favorite creators by tipping them Bat Tokens that they have earned. Could this be the online currency of the future?
On the one hand, the combination of the privacy-first browser Brave and the Basic Attention Token (BAT) is another example of the real-world adoption of cryptocurrencies and blockchain solutions. Equally, the Dow Jones Media Group is highlighting an increasing awareness that the current method of advertising and marketing is failing. Could this latest partnership be the answer?