Cover Story: The Big Qs of 2015
Every year has its own challenges, trends and "Big Qs." But as we head into 2015, the kinds of topics we're hearing discussed by our readers and other marketers are changing. From the big conventions like ad:tech, DMA and Dreamforce, to social media and comments we're seeing on our articles, marketers seem to have put the recession questions of 2012 (the last time we did a Big Qs article) behind them.
What new questions are shaping marketing today, and will continue to shape it in 2015 and beyond? We asked some of the top marketing experts in the country what they see as the big challenges and opportunities facing our industry. Here are the four Big Qs that emerged from their answers. Click through each question to read what the experts have to say!