Cover Story: Paradise by the Dashboard Light

The beauty of Red Door Spas' dashboard is how it provides insight into marketing strategy performance

Todd Walter, CEO, Red Door Spas

Red Door Spa Holdings saw a 9.3 percent incremental lift during its December 2008 holiday gift certificate campaign, aided by insight from its dashboard (postcard shown here).

Red Door Spa Holdings saw a 9.3 percent incremental lift during its December 2008 holiday gift certificate campaign, aided by insight from its dashboard. (e-mail shown here)

Red Door Spa Holdings credits its dashboard with helping it increase efficiency and reallocate resources to optimize direct marketing dollars. (Numbers have been removed or altered in order to protect Red Door’s confidentiality.)