The 6-Step Direct Mail Autopsy: Why Your Mailer Is DOA
So when you have a mailing that strikes out, don't panic. Just figure out your problem, fix it and step up to the plate again.
Dean Rieck is one of today's top direct mail copywriters and has created sales and generated leads for more than 250 companies, including Intuit, Rodale, Sprint and American Express. For a free copy of his white paper, "Getting Response in a Down Economy: 4 Key Principles to Boost Your Direct Mail Profits in Today's Difficult Market," visit www.DirectCreative.com.