Best Practices for Testing, Segmenting and Optimizing Facebook Ads
The process of advertising on Facebook is one that takes a great deal of effort. To spread your message the way that you need to in order to be successful, you'll find that you get out of it what you put in. When you use this process and keep refining your advertising efforts, you're able to get the most out of an advertising channel that can allow you to reach an incredibly large audience in a space that they enjoy being in.
Marc Poirier is the co-founder and chief marketing officer of Acquisio.