Telmetrics Releases m.Call Mobile Tracking Solution
Company: Telmetrics, a provider of advertising call measurement solutions
Product/Service: m.Call, a mobile call tracking solution
What it Does: Allows publishers and app developers to capture valuable mobile call data without the need for traditional call tracking numbers. Instead, unique tracking IDs, which are linked to advertiser phone numbers or "call" buttons within a mobile ad, seamlessly initiate calls. m.Call then captures the same rich traditional call tracking data, including caller demographics, call durations and recordings.