Having good data to work with is a marketer's pot of gold. Knowing this, Springfield, Va.-based Telematch Inc., an information services provider, has created its first unique Email Database, which allows marketers to append, match and validate customer records. The database also provides marketers with the opportunity to forward and reverse append telephone and postal data associated with e-mail data.
The database contains 180 million e-mail addresses of consumers in the U.S., which have been validated and scored—based on phone, postal and name matching and multiple sourcing—for data confidence.
According to CEO Peg Kuman, Telematch joined forces with leading data partners to create the database and to ensure “accuracy in recency and currency based on rigorous business rules.”
For more information on Email Database, go to www.telematch.com or visit Telematch at Booth 3015 at DMA09.