Don't Use Samples to Start Your Campai
Don't be discouraged if your list broker can't provide you with a sample mailing/telemarketing list. Accept any information your list broker can provide. List samples are very costly, and if your list broker can provide you with list samples, question the origin of where and how your list broker is generating lists. Some list brokers will give potential customers previously sold data as a sample, which is not beneficial to you or your marketing campaign.
Excerpted from "The 11 Mistakes Businesses Make When Buying Telemarketing Lists," by Caree J. Eason, VP of Sales, Elite Business Services Inc., www.elitesales.biz.