Teladoc’s Mail Promises Instant Medical Care Access
Getting the right medical care is only a short app visit away, claims this direct mail piece.
Mailer Name: Teladoc
Date Mailed: June 2016
This company is the largest telehealth provider in the country. In order to reach patients, it partners with other healthcare companies like employers and health plans. With this mail effort, it reached out to customers of Aetna. The image on the front panel shows a worried mom placing her hand on her child’s forehead while holding her smartphone.
The personalized headline asks: “Melissa, Did you know?” As an Aetna member, she needs only to activate her account to “have access to licensed doctors anytime, anywhere.” At bottom, there’s a call to action to visit a website or call a toll-free number for more information.
The inside horizontal spread supplies details about the smartphone app that provides access to medical advice and care. “For only $40 or less,” the copy emphasizes, the customer can contact doctors for medical advice by voice or video, as well as order prescriptions. This means convenience and better productivity for the consumer as well as potential cost savings for Aetna.
A magnet spot-glued to the bottom panel reminds the customer that their access is “24/7.” A checklist of a few common ailments follows. A call-to-action appears both on the magnet and in several places on the mailer. A separate mention pushes a download of the app from the Apple & Google stores.
Offer multiple ways to reach out to customers and offer necessary services.