Not Just An Ask: A Survey
IDEA IN ACTION: A Name on the Reply
In recent years, TechnoServe has had its CEO Bruce McNamer signing its letters. In an effort to better link the letter to the reply form and to personalize the reply form, the CEO's name appears again at the top of the reply, i.e., "Dear Bruce, I agree." "Typically for our mailings we will have the reply directed to the signer of the letter ... we think that adding that bit of personalization helps," says Darlene Brown, director of donor relations for Technoserve.